Legal Marketing

BigLaw partner is a Twitter convert


Theodore Boutrous launched his Twitter account just five months ago, but he’s already singing its praises.

Boutrous co-chairs the appellate and constitutional law practice group at Gibson, Dunn & Crutcher. He spoke with Bloomberg about why he is now, in the publication’s words, a “Twitter freak.”

“It’s such a powerful tool,” Boutrous said. “I don’t think there’s a recognition yet in the legal community of just how powerful it is—this isn’t some passing toy or some frivolous activity. This is a major dominant source of information sharing.”

Boutrous said following others on Twitter gave him access to a “wave of information and discussion and communication.” He is able to tap into interests ranging from politics to writing to comedy. He also uses Twitter to communicate with clients.

“Instead of emails around bulletins to our clients, I’m getting real information to my clients in real time,” Boutrous told Bloomberg. “I have tweeted about some client matters—I’ve made sure that’s authorized. Any time I’m talking on the record about a case, I’m acting completely consistent with my clients’ interests.”

Hat tip to How Appealing.

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