Law firm marketing chief hits a home run with World Series photo
Lisa Simon doesn’t consider herself an ace photographer, but the Lathrop & Gage client development chief took a few photos from her 22nd-floor office in Kansas City as a huge mass of fans celebrated after the Royals won the World Series.
Posted on the law firm’s Twitter account, one of the photos soon went viral as news organizations shared it with their followers, the Denver Business Journal reports.
“I wish I could tell you I had an eye for it, but I think I just got lucky and got a great shot,” said Simon, adding: “We caught it early and put the right hashtag on it to be a part of the whole conversation that was happening. We just hit it and it took off in ways we never imagined.”
Crunching the number of views, the firm estimates that it would have had to pay $50,000 in advertising costs to get the same impact as the tweeted photo.
The view from our Kansas City office looks a little crowded today! #RoyalCelebration #Royals pic.twitter.com/Z5TXCB5YxC
— Lathrop & Gage (@lathropgage) November 3, 2015See also:
Kansas City Star: “The biggest crowd you have ever seen came out to celebrate the Royals”
