Legal Marketing

Law firm's exclusive ads on Philly buses violated antitrust law, competitor's suit alleges

A personal injury law firm in Philadelphia claims in a lawsuit that a competitor violated antitrust law with exclusive advertising contracts for ads on the exterior of Philadelphia buses.

The suit by Larry Pitt & Associates claims Lundy Law also locked up advertising at the Wells Fargo Center and on KYW radio, the Philadelphia Inquirer reports. The suit claims mass transit loses potential revenue as a result of the exclusive contracts, and the public is deprived of information about legal services.

The complaint says Pitt’s net income has dropped 15 percent since Lundy secured the exclusive spots.

Lundy responds that the Pitt law firm is free to advertise on bus interiors and in other venues.

The law firms have hired “heavy legal guns” to represent them, the story says. Lundy hired Dechert while Pitt hired DLA Piper.

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