Lawyer Uses His Head in My Bald Lawyer Ad Campaign
Posted Oct 6, 2011 7:00 AM CST
By Debra Cassens Weiss
If you are injured and in need of a lawyer, Chandler Mason hopes you will remember his bald head.
Mason, an Atlanta personal injury lawyer, is differentiating himself in a crowded field with billboards picturing himself and promoting his website, MyBaldLawyer.com. Legal Blog Watch and the legal marketing blog The Matte Pad have the story.
“Most laypersons, particularly those who have never had the occasion to hire or work with an attorney, are under the misguided impression that all lawyers are ‘too uptight’ and ‘too expensive,’ ” Mason told The Matte Pad. “So, my idea initially seeks to overcome those misplaced notions.”
Mason said he and his wife, Louise, who is also his law partner, brainstormed the idea together. They hope the ad campaign will make him stand out, while still emphasizing that their law firm is serious about its work.