Legal Marketing & Consulting
Thomson Reuters Buys Super Lawyers
Posted Feb 2, 2010 3:42 PM CDT
By Martha Neil
The Super Lawyers service provides an annual consumer-oriented listing of leading attorneys by state and practice area, also featuring some practitioners in articles published in a glossy magazine. It will fit in well with Thomson Reuters' existing portfolio of lawyer-oriented offerings, the company says, noting that they include FindLaw and Hubbard One, as well as other lawyer marketing and client development tools.
“Super Lawyers is an extraordinary complement to our business,” says president Christopher Kibarian of Business of Law in the release. “Attorneys rely on word-of-mouth and recommendations to build their client base. We’re pleased to be able to provide the attorneys selected to the Super Lawyers list with additional support and services to achieve greater visibility and recognition for their accomplishments.”
The new Super Lawyers acquisition will be headed by Barb McGivern, a vice president and general manager at Thomson Reuters. The release doesn't say whether the company plans any significant changes in the way the ratings service operates.
Thomson Reuters brands itself as the leading information provider to businesses and professionals. "We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world’s most trusted news organization," the company explains on its website.
ABA Journal: "The Ratings Game"
ABAJournal.com: "Super Lawyer Ads Cost Super Big Bucks"
ABAJournal.com: "Revised N.J. Ethics Rule Allows Lawyers to Tout Super Lawyers Designation"
ABAJournal.com: "Schools Ranked by ‘Super Lawyers’ Produced"
ABAJournal.com: "As Super Lawyers is Sold, Minn. Law & Politics Ceases Publication"
Updated on Feb. 3 to link to subsequent ABAJournal.com post.