How I Outsmarted a Top Marketing Firm and Saved 1M+ On Google AdWords
Clay Burgess is a seasoned Louisiana personal injury attorney. Jebidiah Burnett is a domain name expert. Their paths crossed three years ago when Clay came up with a new online strategy that although was not supported by his marketing firm, was wildly successful.
Jebidiah recently spoke with Clay about his success using .attorney and .lawyer domain names to grow his practice and how he’s now helping other attorneys find similar success.
Jebidiah: Clay, let’s first talk about your journey and how you got here.
Clay: Like many other law practices, I hired a highly reputable marketing firm. I was spending tens of thousands a month and didn’t see results. As years went on, I became more and more frustrated because although we were getting clicks, we weren’t seeing the type of uptick in business that I would have liked or expected.
It became apparent I needed to be more educated on internet marketing so I read up as much as I could. I came upon articles about new top-level domains and decided to give them a try. That’s when you and I met, when I reached out about www.personalinjury.attorney.
Jebidiah: How did you choose personalinjury.attorney?
Clay: My practical opinion was and is that the .lawyer and .attorney domain extensions paired with a powerful geo or practice keyword are the best match to what real people are searching online. Our goal was to get clients in the door. We thought about the search terms being typed in and that proved to be true.
Jebidiah: And how did your marketing firm feel?
Clay: They refused to try using these domains. They were adamant that the domains would be penalised in search. We were paying for their formula and strategy, but we just weren’t seeing leads come in so we had to part ways.
Jebidiah: When did you start to see results?
Clay: We started getting results pretty quick. We built sites on some geo .attorney and .lawyer domains, like Opelousas.attorney. We still followed the same best practices, kept it simple, and they started ranking on various search engines within a few months. My traditional .com site had hundreds of high-quality pages, backlinks, history, good content, but my tremendously smaller sites with my new .attorney and .lawyer domain names were outranking my .com site. As we built, we started to see an uptick in real leads and cases. It was amazing.
Jebidiah: Now you’re using your knowledge and experience to help other firms.
Clay: It’s been an awakening for us. We’ve gone out to four more states to create business relationships with firms to help them generate business.
We consulted for a firm in the capital of Alabama who now consistently ranks at the top of page 1 for their keywords and enjoy the same benefits of the geo keyword domains that we do.
Our goal is to continue to expand this strategy, helping others see the same success. It’s incredibly rewarding to help smaller firms rank and compete with firms that have otherwise dominated those search placements.
One thing I’m realizing is small firms have no idea these names are out there. We want to help breathe new life into marketing for these businesses. Too many small businesses are wasting marketing dollars on outdated traditional advertising. It’s time for them to invest in the best internet real estate before it’s gone.
Find .attorney and .lawyer domains now
You can reach Clay at [email protected] or visit online.inc to learn more about his business model and legal marketing.
Jebidiah can be reached at [email protected]
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