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A Message From Dell

How to find your perfect Dell PC

As Dell expands its portfolio across segments and price points to reach more customers, they’re making some adjustments to keep things simple and intuitive. Here’s what’s changing and why:

Two Clear Brands: Dell and Dell Pro

We’re organizing our portfolio around two brands:

   • Dell: for consumers – home, everyday computing and gaming.
   • Dell Pro: for work / commercial users – business PCs built for productivity, security, and manageability

This separation makes it easier to quickly identify whether a product is designed for personal or professional use.

For Personal Use: Dell XPS, Dell, and Alienware

   • Dell XPS is back. The XPS name returns in 2026 for our thinnest, lightest, most premium consumer laptops. Learn more here.
   • Dell remains your everyday companion – reliable, AI-powered PCs for daily life, from managing finances to streaming content to helping kids with homework.
   • Alienware stays focused on gaming. If you’re serious about performance and winning, Alienware delivers the performance architecture you need.

For Work: Dell Pro

Our commercial portfolio remains unified under Dell Pro – professional-grade AI PCs built for business with exceptional performance, durability, security, and manageability.

   • Dell Pro Precision returns for work that demands extreme power – complex 3D modeling, massive datasets, AI workloads. The Precision name is back because you know what it stands for. (This means we’ll retire the Dell Pro Max name as we introduce new products in 2026).

Within Dell Pro, we have purpose-built solutions for specific needs:

   • Dell Pro Rugged for extreme environments – outdoor, factory, or vehicle-based work.
   • Dell Pro Essential for growing businesses that need enterprise-level features at accessible prices.
   • Dell Pro Education for classrooms – durable, secure devices designed for students.

As our commercial portfolio expands, we’re returning to series numbers (3, 5, 7, 9) for Dell Pro products. Each step up represents a clear progression:

   • For Dell Pro: higher numbers mean thinner, lighter devices with longer battery life.
   • For Dell Pro Precision: higher numbers mean higher performance.

This gives you a quick, consistent way to identify the right product tier for your needs and budget.

We’re applying the same clarity to monitors:

   • Dell UltraSharp: Premium quality for exceptional color accuracy.
   • Dell Pro P: Commercial monitors for productivity.
   • Dell S: Consumer monitors balancing style and performance.
   • Alienware: Gaming monitors.

Peripherals follow the same numeric series (Dell Pro 3, 5, 7) for consistency.

As our portfolio grows to serve more customers, our goal remains simple: make it easier for you to find the technology that helps you thrive. ABA Members also save up to 40% on the everyday price on Dell systems and Dell branded electronics and accessories.

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