Introducing 8am: A new day for professionals
AffiniPay, the team behind LawPay, MyCase, CasePeer, and DocketWise, is now 8am™. This marks a new chapter in how we support professionals like you—we’re more connected, more purposeful, and more invested in your success than ever before.
The vision behind 8am
The name 8am was chosen with intention. It reflects structure, focus, and purpose—the same values that guide your workday and ours. As Dru Armstrong, CEO of 8am, explains:
“8am brings together everything we’ve created into a unified, trusted platform designed to deliver even more value to professionals. It’s a name that speaks to focus, structure, and purpose—the way our customers begin each day, and the way we show up for them.”
This rebrand is a culmination of two decades of building trusted solutions like MyCase, LawPay, DocketWise, CasePeer, and CPACharge, and it reflects how far we’ve come. Today, our combined solutions serve over 267,000 customers and support more than 75,000 firms across legal, accounting, associations, and more.
What this means for you
Whether you’re a longtime customer of the 8am solutions or just getting to know us, here’s what to expect with this rebrand:
● The same product with the same login and familiar experience
● A stronger foundation for innovation: Over the next year, you’ll see even more integrations and enhancements that provide greater value for your practice.
● More connected experiences: By unifying our solutions under 8am, we will provide a more cohesive, connected business platform that reduces friction and allows you to make the most of your day.
This rebrand won’t disrupt how you use your trusted solution—it simply strengthens its foundation, bringing more clarity and value to every part of your journey.
“I hear from professionals every day about their challenges and ambitions. This change is for them—for you. It’s about creating consistency, clarity, and a platform that’s ready to meet your needs, not just today, but well into the future.” — Dru Armstrong, CEO of 8am
A platform built to grow with you
The transition from AffiniPay to 8am isn’t just about branding—it’s about building a unified, purpose-driven experience across the solutions you rely on every day. The solutions you know aren’t going anywhere, but the way 8am works and evolves legal practice management is always improving.
At its core, 8am is all about you and your success, not just today, but over the long term. As Nate Skinner, CMO of 8am, puts it:
“8am isn’t just our new name—it’s our commitment to you. It gives us the momentum to build stronger relationships, connect more meaningfully, and deliver greater value in every interaction.
The 8am look may be new, but the mission remains the same—to help you work smarter, serve your clients better, and grow your business. Read more about 8am.
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