5-attorney family law firm is lead sponsor for NASCAR driver, hopes he will win race and new clients
A five-attorney family law firm in Richmond, Va., is taking an innovative approach to advertising for new clients.
As lead sponsor for NASCAR driver Joe Nemechek, the Friedman Law firm will have its name emblazoned on the hood, roof, trunk and sides of his number 66 race car this weekend, reports Richmond Biz Sense.
Under the sponsorship agreement, founder Rick Friedman will also get to meet Nemechek and hang out with his team on Friday as he tries to qualify for Saturday’s big race at Richmond International Raceway. The 70,000-seat facility isn’t sold out, but millions more will potentially see Nemechek’s car on television as it rounds the track 400 times.
“Many of our current and potential clients are enthusiastic and loyal NASCAR fans, and this sponsorship provides us a special opportunity to connect with the massive NASCAR audience here in Virginia,” Friedman told the business publication.
He said he expects Nemechek to qualify and “I’d be ecstatic if he won. Here’s the reality: It’s one in 43. Those aren’t great odds, but they’re not terrible odds.”
