Law Firm Makes Lemonade After Supremes Nix AT&T Class Action, Now Pursues Individual Arbitrations

Updated: A U.S. Supreme Court ruling that initially seemed like a clear win for AT&T Inc., requiring consumers to arbitrate their claims individually rather than bring a class action over an alleged sales-tax overcharge on discounted cell phones, now appears perhaps to have been something of a Pyrrhic victory.

A law firm that has made a living out of filing class actions against AT&T has shifted gears, and is urging individuals to initiate arbitrations against the communications giant. So far, Bursor & Fisher has sent 700 notices of dispute to AT&T and submitted 20 arbitration demands, Reuters reports.

"If [AT&T] wants to arbitrate on an individual basis, that's what we'll do," Scott Bursor, the firm's founding partner, tells the news agency.

Related coverage:

ABAJournal.com: "The End of Consumer Class Actions? Supreme Court Upholds AT&T Arbitration Contract"

Updated on July 28 to correct word usage of "Pyrrhic victory."