How Attorneys Can Leverage Technology to Transform Their Practice in 2021
Attorneys’ day-to-day lives have been rapidly transforming in recent years—even before 2020 turned routines upside down. Potential clients’ research processes have moved online, making it vital for firms to bolster their digital presence if they hope to remain competitive.
According to a 2018 report by Reuters Legal Executive Institute and the Center for the Study of the Legal Profession at Georgetown Law, this trend has made a dent in many firms’ profits: The average lawyer billed 156 fewer hours and $74,000 less per attorney in 2018 than in 2007.
The solution: New technologies can help law firms automate their marketing strategies and intake processes, giving them more time to focus on what they do best: helping their clients achieve outstanding results.
Maximize Your Marketing with Automation
Law firms are often inundated with tedious daily tasks. Emails need to be sent out, schedules need to be updated, and clients need to be contacted. If your firm isn’t utilizing technology that helps you automate these tasks, you’re wasting time. According to the 2017 Legal Trends Report, lawyers were found to be spending an average of six hours per day on non-legal work.
Automation-based tools are affordable and easy to implement, eliminating unnecessary “busy work” and freeing you to focus on growth and your firm’s future.
Through the power of automation, you can offload many of your digital marketing responsibilities to machines that can do everything you need—quickly and correctly. This includes building email templates, constructing paid search campaigns, and ensuring advertising efficiency.
Reviews & Social Media Management
Research shows that 92% of consumers check online reviews when making a buying or hiring decision. So, it’s not difficult to see why online reviews and reputation are critical to any attorney’s client attraction efforts. The problem is that many attorneys aren’t utilizing technology to maximize their online reputations.
The savviest law firms leverage reputation management systems that allow them to monitor and quickly respond to all their reviews in one place. Additionally, they pair that technology with a clear action plan for improving their online reputations.
According to the Legal Trends Report mentioned above, less than 10% of people contact a lawyer based on traditional ads, like billboards and radio. This means that you need to be reaching potential clients where they are: online.
Improved Intake Processes
A recent ABA Benchmark Study found that most law firms are performing intake processes at shockingly low levels—only half of all calls and filled-out web forms are returned within two days, 42% of calls remain unanswered after three days, and some never received a response at all. Being a successful lawyer involves multitasking, but there are some things that are better left to technological solutions—and your intake process is one of them.
The Time Is Now for Your Firm to Adapt
The legal industry is more competitive than ever, and the time and costs it takes to acquire clients is rising. In the coming years, the firms that use data and technology to their advantage will be the ones who save the most time, provide the best client experience, and see the largest increases in revenue.
With a comprehensive lead management solution, you can take advantage of a wide range of tools that allow you to focus on your cases. From automatically finding the marketing channels that will bring in leads efficiently to enabling quick and convenient interaction with potential clients, Scorpion provides a one-stop solution to some of the biggest challenges facing attorneys today.
For more information about how Scorpion can help your firm succeed, visit Scorpion.co/ABA or call (866) 844-3352.
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