About the ABA Journal
The Lawyer’s Magazine
The ABA Journal is the most trusted and respected voice of the legal profession for over 106 years and is the gateway to servicing the $850 billion legal services industry. It reaches partners and associates, solos and big-firm lawyers, government officials, judges and in-house counsel, providing vital information to decision-makers about the trends, people and economic forces that are influencing and changing the legal profession. The ABA Journal is their trusted and respected business partner.
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ABA Journal Advertising Policy
as of June 2021.
The ABA Journal accepts advertising on its print and digital platforms as a means of financially supporting the publication and also as a means of exposing its readers to goods, services and companies that might be beneficial to their lives and/or their law practices.
Because of the professional composition of the Journal’s principal audience, the Journal’s Staff and Board of Editors hereby establish this policy to ensure the Journal maintains excellence in advertising practices. The policy ensures that advertisers understand the basis upon which advertisements are accepted and that readers find advertisements that are beneficial to them while not distracting from the quality of the publication.
In short, the Journal reserves the right to refuse any potential advertisement, in its sole and unfettered discretion. The decision to decline an advertisement will take into account numerous factors. The time, place and context in which these decisions are made make vital differences. Each advertisement must, therefore, be judged on its own merits. Ultimately, the Editor and Publisher of the Journal will make the final decision in determining whether an advertisement is appropriate for the Journal’s print and/or digital platforms.
In general, the Journal will not accept advertisements that:
• Violate any applicable laws or regulations.
• Are misleading, fraudulent or defamatory. The Journal reserves the right to require documentation of factual claims.
• Constitute, facilitate or promote illegal products, services or activities.
• Contain inappropriate language, objectionable adult content, indecency or obscenity. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
• Contain shocking, sensational, disrespectful or excessively violent content.
• Discriminate or encourage discrimination against people based on personal attributes, such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
• Contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
• Seek to mimic Journal content without being clearly labeled as an advertisement or “sponsored content.”
• Pose a risk to public safety or the reader experience.
Each advertisement must be judged on its own merits and not comparatively. Copy and illustrations found acceptable in one context may be unacceptable in another.
The Journal has the right to request or to make changes to an Advertisement to the extent it reasonably believes necessary to comply with advertising laws.
By submitting an Advertisement, Advertisers grant the Journal a worldwide, irrevocable, non-exclusive, and transferable license to reproduce the Advertisement, including any trademarks therein, and including in any future archive or database in any medium, now known or later invented.
By submitting an Advertisement, Advertiser warrants and represents that the Advertisement does not contain any material that is copyrighted, protected by trade secret or otherwise subject to third-party proprietary rights, including privacy and publicity rights, unless Advertiser is the owner of such rights or has permission from their rightful owner for purpose of the Advertisement. Advertiser also represents and warrants that an Advertisement is not defamatory or libelous, obscene, or contrary to applicable laws and regulations. Advertisements by non-ABA entities in the Journal should not be construed as representing the policy or views of the American Bar Association.