Advertising Law

Lawyer Sues Fla. Bar Over Bad Ad

Five years ago, the Florida Bar reportedly OK’d attorney Bill Harrell’s use of the phrase “Don’t settle for less than you deserve” in his law firm advertising. But now it has determined that the slogan Harrell has been using since 2002 to “brand” his well-known Jacksonville law firm conflicts with…

Jan 9, 2008 9:32 PM CST

Judge Finds BAR/BRI ‘Puffing’ Not Actionable

A New York federal judge has ruled that advertising claims by BAR/BRI were mere puffery that cannot be the basis for a lawsuit. The suit had claimed BAR/BRI engaged in false advertising and caused tens of thousands of law students to overpay for the bar review course. U.S. District Judge…

Dec 13, 2007 3:08 PM CST

Funny Lawyer Ads No Joke in N.Y.

Law firm ads that show attorneys towering over skyscrapers and offering legal advice to space aliens obviously aren’t meant to be taken seriously. But New York’s attorney general isn’t finding them at all amusing, reports Portfolio magazine on its website. In a brief filed yesterday in response to a July…

Dec 4, 2007 11:50 PM CST

Judge: ‘Easy’ Diet Claim in TV Ads Misleading, Violated Order

A television pitchman has been found in contempt of a federal court order, for continuing to make misleading claims in television infomercials about a diet book he authored. Specifically, Kevin Trudeau violated the order by depicting the diet described in his book, The Weight Loss Cure “They” Don’t Want You…

Nov 20, 2007 5:11 PM CST

Counterfeit Case Against eBay May Raise Web Policing Requirements

A federal judge in Manhattan has begun to hear a closely watched case between a renowned jeweler and an Internet auctioneer accused of turning a blind eye to the sale of fakes on its Web site. If Tiffany & Co. is successful in its trademark infringement claim against eBay, not…

Nov 14, 2007 9:46 PM CST

Google Ad Suit Settled

A blinds and wallpaper company says American Airlines has a better chance of making its trademark infringement claim fly against Google. American Blind and Wallpaper Factory has settled a declaratory judgment suit brought by Google posing an unusual legal question: whether a search engine violates a company’s trademark by allowing…

Sep 5, 2007 11:10 AM CDT

Nexium False Ad Suit Pre-empted

A federal appeals court has ruled a state lawsuit challenging Nexium advertising claims is pre-empted by federal law and must be dismissed. The ruling is a big win for pharmaceutical manufacturers, the Legal Intelligencer reports. The Food and Drug Administration has exclusive authority to regulate pharmaceutical advertising, the 3rd U.S.…

Aug 22, 2007 10:37 AM CDT

DirecTV Settles Ad Suit

Cable TV company Time Warner Inc. has announced a settlement of a dispute with satellite operator DirecTV over its ads for high-definition TV. The companies told the Wall Street Journal (sub. req.) they had reached a “mutually satisfactory” resolution of Time Warner’s false-advertising suit. Details were not available. Time Warner…

Aug 9, 2007 7:32 PM CDT

Suits: Fuzzy Logic in High-Def TV Ads

Which service is better for high-definition TV viewers—cable or satellite? Lawsuits contend advertising on the subject isn’t giving consumers a clear picture. DirecTV has sued Comcast Cable for its ad claiming that satellite customers prefer its HD picture quality. The commercial is based on a comparison of picture quality on…

Jul 13, 2007 8:27 PM CDT

Landmark Google Suit Over Foreign Ads

A landmark lawsuit has been filed over Google’s Internet advertising in Australia and Ireland that could, if successful, force the search engine giant to make significant changes in the way it handles “sponsored links” paid for by advertisers. Described by a company spokesman as an “attack” on all search engines,…

Jul 12, 2007 8:42 PM CDT

Lawyer Sues Fla. Bar Over Bad Ad

Judge Finds BAR/BRI ‘Puffing’ Not Actionable

Funny Lawyer Ads No Joke in N.Y.

Judge: ‘Easy’ Diet Claim in TV Ads Misleading, Violated Order

Counterfeit Case Against eBay May Raise Web Policing Requirements

Google Ad Suit Settled

Nexium False Ad Suit Pre-empted

DirecTV Settles Ad Suit

Suits: Fuzzy Logic in High-Def TV Ads

Landmark Google Suit Over Foreign Ads

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