Regarding “Social Promotion,” December: Online social networking has the advantage of being “one-to-many.” When attending a community, business or social event in the brick-and-mortar world, your exposure is likely to be one-to-one or one-to-a-small-group. Whereas online you can post comments, photos, news about yourself, etc., and it goes out to…
Feb 2, 2009 4:00 AM CST