Firms with blogs have seen increased revenue; is there a correlation? (video)
Kevin O’Keefe, founder of the social media company LexBlog, says that his company’s annual State of the AmLaw 200 Blogosphere report is showing that AmLaw 200 firms with blogs are reporting more revenue growth. “But is it blogging, or is it the behavior that brought about the blogging that’s bringing this change?” he asks. “I think that’s still up in the air.”
O’Keefe speaks with Bloomberg’s Sarah Kopit about what benefits firms are seeing from their blogs and what makes a firm’s culture conducive to blogging.
ABA Journal: “Burgeoning Blogs: Can They Give BigLaw Firms an Edge?”