How do you make meaningful social media connections?
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A law practice is built on referrals, and many lawyers build their online presence to meet that basic business development need. But how does an attorney make productive connections online?
In a Your Voice essay, lawyer-writer Wendi Weiner gives tips for building a legal brand on LinkedIn, the business-focused social network. Weiner advocates connecting with colleagues to establish referral arrangements or collaborate on legal trends. She recommends setting up phone calls or coffee meetings to make “real, in-person relationships” offline.
This week, we’d like to ask: How do you make meaningful social media connections? Do you concentrate on peer relationships or focus on establishing your bona fides?
We received a robust LinkedIn response to last week’s question: Do you think apprenticeships are an acceptable substitute for law school? But the question also engaged our Facebook followers.
Posted by Jeffrey H. Bunn on LinkedIn:
“Everybody’s talking about mentorship these days–the institution of apprenticeship learning would herald the reestablishment of meaningful mentor/mentee relationships in the legal profession–which, for the right mentor and the right mentee–would be a welcome evolution! The devil is always in the details, but I think this is a great question, and one worth serious consideration.”
Do you have an idea for a future Question of the Week? If so, contact us.