Question of the Week

How do you make meaningful social media connections?

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LinkedIn user at laptop.

Photo by LightField Studios/

A law practice is built on referrals, and many lawyers build their online presence to meet that basic business development need. But how does an attorney make productive connections online?

In a Your Voice essay, lawyer-writer Wendi Weiner gives tips for building a legal brand on LinkedIn, the business-focused social network. Weiner advocates connecting with colleagues to establish referral arrangements or collaborate on legal trends. She recommends setting up phone calls or coffee meetings to make “real, in-person relationships” offline.

This week, we’d like to ask: How do you make meaningful social media connections? Do you concentrate on peer relationships or focus on establishing your bona fides?

Answer in the comments on our social media channels via Facebook, Twitter and LinkedIn.

We received a robust LinkedIn response to last week’s question: Do you think apprenticeships are an acceptable substitute for law school? But the question also engaged our Facebook followers.

Featured answer:

Posted by Jeffrey H. Bunn on LinkedIn:

“Everybody’s talking about mentorship these days–the institution of apprenticeship learning would herald the reestablishment of meaningful mentor/mentee relationships in the legal profession–which, for the right mentor and the right mentee–would be a welcome evolution! The devil is always in the details, but I think this is a great question, and one worth serious consideration.”

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