Legal Marketing & Consulting

Lawyer dispenses advice from folding table in Harlem

A former prosecutor drives to Harlem several days a week where he sets up a folding table and dispenses legal advice. Lawyer Andrew Bersin, 67, of upstate New York, says he gets satisfaction from helping people—and he also gains about one new case a week, on average, the New York…

Dec 8, 2014 10:12 AM CST

How can you use social media responsibly to promote your clients’ cases? (podcast with transcript)

Podcast Transcript Stephanie Francis Ward: Scroll through Facebook, Twitter, and LinkedIn, and you can get a good sense of popular topics, as well as how people feel about them. If you’re a litigator using social media, you might have success suggesting how people should feel about your client’s position. And…

Dec 1, 2014 8:50 AM CST

Corporations are adding to their in-house legal departments, cutting outside expenditures

Large corporations worldwide switched their 2013 legal spending from outside law firms to in-house law departments, according to HBR Consulting’s 2014 Law Department Survey.

Dec 1, 2014 5:00 AM CST

How to network without feeling slimy (podcast with transcript)

Lawyers are often told how important professional networking is. But many find it so uncomfortable they feel physically dirty. Why is professional networking so distressing to so many? And how can you overcome it and be successful?

Nov 3, 2014 8:30 AM CST

These tracking tools help analyze your online marketing efforts

Evaluating the return on your efforts in Web and social media marketing? Take heart: There are scores of analytical tools available that can precisely show you how well your online marketing campaigns are going. In social media, newbies just getting started in analytics would do well to check out Hootsuite.…

Nov 1, 2014 2:20 AM CDT

Innovative lab checks digital products for privacy risks

The legal environment in data privacy is complex, with a veritable alphabet soup of laws: COPPA (the Children’s Online Privacy Protection Act), FCRA (the Fair Credit Reporting Act), HIPAA (the Health Insurance Portability and Accountability Act), GLBA (the Gramm-Leach-Bliley Act) and VPPA (the Video Privacy Protection Act), to name a…

Nov 1, 2014 1:58 AM CDT

Avvo launches service providing on-demand legal advice for a fixed fee

Avvo Inc., has launched a new on-demand service that provides legal advice at a fixed rate. In a Monday post at Law Sites, Robert Ambrogi provided details of Avvo’s latest venture, Avvo Advisor. Available as an online tool or through an iOS app, users of Avvo Advisor pay $39 for…

Oct 27, 2014 4:31 PM CDT

LegalZoom products will be sold at a discount through Sam’s Club

Sam’s Club members will be able to get “exclusive savings” on LegalZoom products under a partnership announced last week between the discount retailer and the legal-document company. The companies plan to develop “multiple legal solutions” for Sam’s Club members, but initially members will have a couple options, according to a…

Oct 27, 2014 6:45 AM CDT

Webcast site is good for drumming up business

Not long after a young woman became the first person to get a traffic ticket for wearing Google Glass while driving, attorney Mitch Jackson booked her for his online interview show. When college football star Michael Sam came out as gay shortly before the NFL draft in February, Jackson made…

Oct 1, 2014 2:30 AM CDT

Law firm uses rapper Master P and his ‘trademark grunt’ to brand its advertising

A well-known rap artist isn’t just narrating video advertising for a Kentucky personal injury law firm. Winton & Hiestand is also branding its services with what Above the Law describes as Master P’s “trademark grunt.” Spelled UGHH! on law firm billboards, which feature the heading “HURT? MAKE EM SAY UGHH!,”…

Sep 25, 2014 12:40 PM CDT

Lawyer’s photoshopped celebrity pictures lead to suspension recommendation

Screenshot from Svitlana Sangary’s website. A lawyer who apparently photoshopped her image into pictures of celebrities and posted them on her website is facing a possible suspension after failing to cooperate in the resulting bar probe. A California bar court judge recommended a six-month suspension for Svitlana Sangary, saying the…

Sep 18, 2014 8:10 AM CDT

5-attorney family law firm is lead sponsor for NASCAR driver, hopes he will win race and new clients

A five-attorney family law firm in Richmond, Va., is taking an innovative approach to advertising for new clients. As lead sponsor for NASCAR driver Joe Nemechek, the Friedman Law firm will have its name emblazoned on the hood, roof, trunk and sides of his number 66 race car this weekend,…

Sep 5, 2014 3:30 PM CDT

How Patrice Perkins creatively serves her creative clients

Photo of Patrice Perkins by Wayne Slezak. Some lawyers might shy away from associating themselves with the word hustle. Patrice Perkins is not one of them. Her Chicago solo practice focuses on contracts and intellectual property work for creative entrepreneurs. With a firm called Creative Genius Law and a clientele…

Sep 4, 2014 8:30 AM CDT

Investors sharpen focus on legal services

Avvo plans to expand its domestic presence, take a hard look internationally and broaden its product line. Clio hopes to add to its customer base as well, with overseas expansion definitely on the agenda, while bolstering its mobile presence. Rocket Lawyer has updated all its mobile apps and added mobile-ready…

Sep 1, 2014 7:50 AM CDT

Judge Judy settles suit over ads with her likeness

Judge Judy has settled her suit that contended a Connecticut personal injury lawyer used her image without her authorization. Judy Sheindlin said in a statement that she and Hartford lawyer John Haymond “reached an amicable resolution of their claims against each other,” according to the Connecticut Law Tribune and TMZ.…

Aug 12, 2014 3:12 PM CDT