Despite Seeming Sweet Success, Law Grad Has Closed His Mobile Cupcake Business
A novel mobile cupcake business run by a New York Law School graduate has closed, despite a seemingly winning concept that quickly put CupcakeStop in the headlines.
“Dear CupcakeStoppers, after nearly 2 years in operation, CupcakeStop will be closing. Thank you for all your support and patronage!” announced a tweet yesterday.
Tweets earlier this week said that the CupcakeStop Truck had sold out and closed early due to rain and urged the shop’s 16,000 followers to visit its bricks-and-mortar store.
But the website for the business that Lev Ekster opened in 2009 also is down and the phone isn’t being answered at its Limelight Marketplace outpost, reports the Village Voice on a Restaurant News and Notes page. A post on the Grub Street blog of New York magazine says the cupcake shop has been shuttered.
As detailed in an earlier ABAJournal.com post, Ekster got the idea for the business from a thought that struck him one night as he was taking a study break at a bakery: “Why can’t a cupcake come to me?”
Then, “when the legal market started bottoming out,” he said in 2009, “I realized that it was the time to act.”
Additional coverage:
ABA Journal: “Quick! Hail Me a Cupcake”
ABAJournal.com: “Law Grad-Turned-Cupcake Entrepreneur to Appear on ‘Food Feud’ Series”
Above the Law : “The Cupcake Stop… Stops”
New York Times: “The Choice Was Cupcakes”
