ABA Journal

Legal Marketing & Consulting

1148 ABA Journal Legal Marketing & Consulting articles.

Funny Videos Woo Associates

A Boston law firm is trying to woo associates with humorous video clips posted to its Web site that portray a frazzled “megafirm” lawyer who works hard…

Law Blogs: Nixon Loses in ‘Winner’ Song Spat

Law blawggers are agog over Nixon Peabody’s claimed response to an unexpected Internet hit—the law firm’s unofficial theme song “Everyone’s a Winner at Nixon Peabody!”

Apparently created by law-firm marketers…

Latest Name Game Move: ‘Mayer Brown’

Following a trend that is increasingly popular among many major law firms, Mayer Brown Rowe & Maw is shortening its name as of Aug. 31.

The 1,500-attorney Chicago-based international firm…

Facebook Costs, Benefits Firms

Employees surfing the Internet at work are nothing new. But Facebook is particularly tempting, a recent study finds, because the social networking site is so addictive.

Workers checking their Facebook…

Potential Profit for ‘Second Life’ Lawyers

Second Life is a fantasy cyberworld where people are represented by “avatars” with unusual names. Lawyers who join the online community can write constitutions, establish court systems and debate legal…

NY PI Lawyers Ready New Ads

Don’t blame a New York State Bar Association task force for the advertising rules struck down by a federal judge.

None of the overturned rules had been…

N.Y. Lawyer Ad Rules Struck Down

Updated: A federal judge has ruled that many of New York’s lawyer advertising restrictions violate the First Amendment.

Judge Frederick Scullin of Syracuse ruled the state had not shown the…

Law Store Sells Fla. Legislation to Clients

Lots of attorneys and public relations executives help corporate clients lobby federal and state legislators for new laws. But Margaret Kessler had a different idea.

The south Florida marketing pro…

A Media Star is Born

A civil litigation partner at Perkins Coie in Chicago has faithfully attended the trial of media baron Conrad Black in an effort to get quoted in the press.

The plan…

Warning: N.Y. Ad Rules May Apply

A Philadelphia bar official is warning Pennsylvania law firms they would be well-advised to comply with New York’s new advertising rules.

Paul Kazaras, assistant executive director of the Philadelphia Bar…

Law Firm Markets Product Discounts

Looking for a discount on a foot rub, your next visit to a tanning salon–or legal services? Brown & Crouppen offers them all, via its “VIP Platinum Card.”

Plus, the…

Law Firms Offered New TV Ads

A new partnership between Martindale-Hubbell and an advertising agency called Spot Runner will help law firms produce television ads.

Firms will be charged $10,000 to $50,000 for the ad campaigns…

A Chinese Puzzle

Foreign firms jumping into the market find ethics rules unclear

Coach Me

Three lawyers team up with three professional coaches to take their practices to the next level in just one month

Lawyers Find Clients on MySpace

Attorneys are using social networking Web sites to reach potential clients.

Texas Lawyer found several attorneys, mostly criminal defense and entertainment lawyers, with listings on MySpace.com.

They…

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