ABA Journal

Legal Marketing & Consulting

1147 ABA Journal Legal Marketing & Consulting articles.

The Secrets of Million-Dollar Solos

Solo practitioners are a unique breed. It takes guts to strike out on your own and carry the burden of your success on your shoulders alone. Thousands of solos across…

Many Happy Returns

Creating a nonprofit helps others–and doesn’t hurt business, either

Less Razzle, More Dazzle

When it comes to marketing, some lawyers find unslick is the trick

The Ratings Game

Lawyers vie to be ‘super’ and ‘best,’ to the consternation of some ethics regulators

Board Surfing

Serving on community boards gets your name out—and before hiring committees

Network Solutions

A San Francisco Solo Seeks to Overcome His Reticence about Rainmaking

Selected Shorts

Video Marketing Gains Popularity Among Lawyers for Speed, Convenience

Training For Rain

Some Firms Turn to Outside Companies for In-House Business Development

Making Rain on the Net

Today’s Web Offers a Wide World of Marketing Tactics, if You’re Savvy

The Rainmaker Within

Associates Can Contribute More to Client Development Than They May Think

Ask and Ye Shall Receive

Sponsoring Original Surveys Can Bring Industry Recognition, New Business

An Enlisting Approach

Firms Are Turning to Clients to Assist in Their Marketing Efforts

Freedom and the Press

This Public Relations Agency Keeps Clients Happy With A La Carte Offerings

Why Webinar?

Web-Based Classes Could School Potential Clients–and Boost Business

The Beauty Contest

Poise on the Runway and Descriptive Terms Will Take You Farther Than Hardball Tactics

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