ABA Journal

Legal Marketing & Consulting

1144 ABA Journal Legal Marketing & Consulting articles.

Women Mean Business

Firms Marketing to Female Clients Offer Book Readings, Spa Retreats

Playing for Keeps

Want to Make Losing Clients Feel Like Winners? This Casino Has a Formula

Culture by Design

Hispanic-Owned Firm Wants Office’s Look to Reflect its Success–and its Client Base

Spam I Am

Mass E-mail Marketing Can Make Sense, But it Can Be Solicitation in Some States

You Gotta Have Art

When Paintings and Sculptures Adorn the Office, Clients Take Interest

The Rich Are Different

These Real Estate Agents Categorize and Connect With Wealthy Clients

The Price is Right

Some Firms Lower Costs to Attract and Keep Clients, But Others Don’t Buy Into It

Business Casual

Cocktails and Light Bites Are Best When Entertaining Colleagues and Clients

Best In Show

Set Goals and Scope Out Audiences Before Committing to a Booth

Fast Cars and Fake Bugs

At These Firms, Creative Thinking Fuels Client Development

Is That What I Look Like?

Videotape Offers Shock Therapy for Interview-Challenged Applicants

Casting for Clients

With the Help of the Internet, Lawyers Compete for Business

Law Tech Generations

Newer Versions of Firm Web Sites Boldly Go Where Few Lawyers Have Gone Before

Battling the Solo Stigma

Good Work and Encouraging Words Can Deflect Snap Judgments

Warming Up to the ‘S’ Word

Sales Professionals Gain Acceptance as They Try to Make Rain for Law Firms