Legal Marketing & Consulting

1189 ABA Journal Legal Marketing & Consulting articles.

Indy Firm Gets Stadium Naming Rights

The law firm that helped bring the Colts to Indianapolis has struck a naming rights deal to become one of the founding sponsors of the team’s new stadium. Baker & Daniels will have its name on the upper and lower east club levels in a deal estimated to be worth…

Oct 24, 2007 10:12 PM CDT

Thelen: The First ‘E’ Is Long. The Firm Name Is Not.

Thelen Reid Brown Raysman & Steiner is shortening its name in marketing materials and introducing a new logo. The firm will go by the name “Thelen” for “branding” purposes, according to a press release. “Moving to a shorter brand name creates an identity that is more recognizable and memorable in…

Oct 17, 2007 1:08 PM CDT

Lawyers Pay Big for Sponsored Ad Links

Some personal injury lawyers are paying upwards of $50 a click for sponsored ads on Google. The lawyers pay for their ads to appear when certain search terms are used by Google Web surfers. Their cost is based on the number of times readers click on their ads. Lawyers are…

Oct 15, 2007 10:22 AM CDT

Lawyer’s TV Ad Claims Rival is Nonlawyer

A Texas personal injury lawyer has paid for TV ads asserting that a partner in a Corpus Christi law group is not a lawyer. The lawyer in the ad, Thomas Henry, has also filed a complaint with an unauthorized practice of law committee, Texas Lawyer reports. Henry wants a determination…

Oct 10, 2007 1:52 PM CDT

Want More Business? Here’s a How-To List

Does your daughter’s kindergarten teacher know you’re a lawyer? Do you send out press releases to the local weekly newspaper? Does the client for whom you just handled a real estate closing know you do wills, too? If not, you’re missing out on significant opportunities to market your law practice.…

Oct 3, 2007 10:30 PM CDT

50 Ways to Market Your Practice

Tip-top tips from successful solos and small-firm practitioners

Oct 1, 2007 6:12 PM CDT

Law Firms Try YouTube: ‘Hostage Videos’

Law firms have discovered YouTube, and reportedly see the social networking site as a potential summer associate recruiting tool. Their goal: to appear young and hip, in order to appeal to those who are. The reality for a number of firms: they’re not quite there yet, reports the International Herald…

Sep 27, 2007 10:57 PM CDT

Media Spotlight Suits O.J. Lawyer

CORRECTED:The man known as O.J. Simpson’s lawyer is in media demand since his client’s arrest on armed robbery charges, a situation he appears to relish. Yale Galanter toiled in relative anonymity in South Florida before he was referred to represent Simpson when he was accused in a road rage incident,…

Sep 21, 2007 3:05 PM CDT

Law Firm Gets TV Show Mentions

A Massachusetts plaintiffs law firm that started running personal injury commercials as early as the 1970s has found a new way to promote itself: product placements on TV shows. The goal is to establish the Law Offices of James Sokolove as a national consumer law firm, Jim Sokolove told the…

Sep 17, 2007 12:35 PM CDT

Foley Hoag Launches Creative Ads

Foley Hoag kicks off a marketing campaign this week that emphasizes its focus on clients’ businesses with eye-catching photos that are visual metaphors for the concept. The law firm, which has offices in Boston and Washington, D.C., settled on the idea based on client research, the New York Times reports.…

Sep 13, 2007 11:18 AM CDT

Top Experts Trump Lawyers: $2,000/Hour

A very select group of lawyers reportedly now bills at hourly rates that can exceed $1,000. But they are topped by an even more select group of experts, whose fees can hit $2,000 per hour. Intellectual property knowledge can earn such stratospheric fees for experts—who typically, at four-figure rates, are…

Aug 30, 2007 8:05 PM CDT

Funny Videos Woo Associates

A Boston law firm is trying to woo associates with humorous video clips posted to its Web site that portray a frazzled “megafirm” lawyer who works hard but doesn’t get into the courtroom. The clips posted by Choate, Hall & Stewart contrast the megafirm lawyer with the calmly assured Choate…

Aug 29, 2007 11:07 AM CDT

Law Blogs: Nixon Loses in ‘Winner’ Song Spat

Law blawggers are agog over Nixon Peabody’s claimed response to an unexpected Internet hit—the law firm’s unofficial theme song “Everyone’s a Winner at Nixon Peabody!” Apparently created by law-firm marketers for an internal event celebrating the firm’s inclusion in a Fortune magazine list of the 100 best places to work,…

Aug 24, 2007 10:53 PM CDT

Latest Name Game Move: ‘Mayer Brown’

Following a trend that is increasingly popular among many major law firms, Mayer Brown Rowe & Maw is shortening its name as of Aug. 31. The 1,500-attorney Chicago-based international firm will hereafter be known simply as Mayer Brown, reports Crain’s Chicago Business. Although rainmaking partners traditionally have had their names…

Aug 22, 2007 11:54 PM CDT

Facebook Costs, Benefits Firms

Employees surfing the Internet at work are nothing new. But Facebook is particularly tempting, a recent study finds, because the social networking site is so addictive. Workers checking their Facebook profile pages and seeing what’s happening in real-time in online social networks account for billions of dollars worth of lost…

Aug 21, 2007 8:23 PM CDT

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