Question of the Week

What Images Are Too Cliché for Law Firm Ads?

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On his Business Development blog not long ago, lawyer and marketing expert Peter Darling made note of the images one should never use in a law firm ad because they are cliché—gavels, eagles, scales of justice are just a few.

Then this week, midsize Chicago firm Much Shelist launched an ad campaign using hot air balloons to urge clients and talent to cut loose from the BigLaw pack.

This made us wonder…

What images should be avoided at all costs in law firm/lawyer ads? And what are some of the more creative images you’ve seen in lawyer and law firm ads?

Tell us in the comments below.

See last week’s Question & Answers about unwiring.

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