If the recent spate of states repealing marijuana prohibitions could be likened to a revolution, it's one that won't be televised—at least not as a commercial.
That's the transmission received recently in Colorado, where a 15-second advertisement for a cannabis-oil vape pen that was set to air during a Denver station's late-night lineup was pulled by the station's license holder. The decision came as a complete surprise, says Olivia Mannix of Cannabrand, the Denver-based marketing agency that created the spot for its client Neos. The ad was slotted, payments were made, and the broadcast time—during Jimmy Kimmel Live!—complied with state law requiring a primarily adult audience, she says. Plus, the ad showed neither cannabis nor people using cannabis. "We didn't even show the product," she says. So what prompted Cincinnati-based E.W. Scripps to kill the buzz?
Dec 1, 2015 4:00 AM CST
