Consumer Law

No reasonable consumer would think strawberry Pop-Tarts contain only strawberries, judge rules

  • Print.


Image from Shutterstock.

A federal judge in Chicago has tossed a lawsuit claiming that Kellogg deceived consumers about the filling in strawberry Pop-Tarts through packaging depicting oozing red filling and a half of a strawberry.

“No reasonable consumer could conclude that the filling contains a certain amount of strawberries based on the package’s images and its use of the term ‘strawberry,’ ” U.S. District Judge Marvin Aspen of the Northern District of Illinois ruled Tuesday.

The $5 million lawsuit had claimed that Kellogg violated Illinois consumer law through deceptive packaging that suggested that the Pop-Tarts filling contained only strawberries or more strawberries than it does. The filling in the unfrosted toaster pastry includes pears and apples, as well as strawberries, the suit had said.

Aspen said the packaging doesn’t suggest anything about the amount of strawberries in the filling or guarantee that the filling contains only strawberries. The plaintiff’s interpretation of the label “is unreasonable and unactionable,” Aspen wrote.

Aspen also rejected the lawsuit’s claims for breach of express and implied warranties, violation of the Magnuson-Moss Warranty Act, negligent misrepresentation, fraud and unjust enrichment.

Hat tip to Reuters and Law360, which had coverage of the March 1 decision, Chiappetta v. Kellogg Sales Co.

See also: “Weekly Briefs: US renews ABA status as law school accreditor; lawyer gets NBA scoring gig”

Give us feedback, share a story tip or update, or report an error.