Money-Making Game: 'Second Life' First?
A Canadian law firm claims to be the first to establish an office on Second Life, a 3D virtual community that has attracted millions of participants from all over the world.
“The virtual world of Second Life gives us the opportunity to interact with our current and potential clients in a unique way,” says Dani Lemon, a lawyer at the firm who will be known as “Lemon Darcy” at the new virtual office. “We also aim to generate business leads and attract job candidates for our bricks-and mortar business through Second Life.”
Others lawyers reportedly have already found the virtual world a potentially lucrative game to play, as discussed in an ABA Journal feature story.
For intance, Stevan Lieberman, a Washington, D.C., intellectual property lawyer who is known on Second Life as “Navets Potato,” has a virtual office and advertises its services in a Second Life classified. However, “his listing also directs viewers to his real-life law firm Web page,” the magazine article notes. “As of December, he had picked up about $7,000 in business from Second Life.”
In addition to Lemon Darcy, the Davis firm’s “avatars,” as participants who establish graphic characters on the site are known, will include: “BarristerSolicitor Underwood” (aka, in real life, Sarah Dale-Harris); “PabloGuzman Little” (Pablo Guzman): “IPand Teichmann” (Chris Bennett); “DaveS Blackadder” (David Spratley); and “IP Maximus” (Chris Metcalfe).