Privacy Law

Suit accuses sex toy company of collecting data on customer usage

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A lawsuit filed on Wednesday accuses a sex toy company of collecting information from its customers on when and how often they use its vibrators.

The would-be class action, filed in federal court in San Francisco, accuses Hong Kong-based Lovense of collecting the data through a Body Chat app paired with its Lush vibrator, report Courthouse News Service and NBC News. The app allows users and their partners to remotely control their vibrators from their smartphones.

The suit accuses Lovense of collecting user data along with customer emails, allowing the company to link usage information to specific customer accounts. The suit says other Lovense apps also collect information about intimate behaviors, including information about when a customer connects their device to the app.

The suit claims Lovense didn’t inform the plaintiff it would be collecting usage information, and never obtained her consent. But a spokesperson for Lovense said there is disclosure.

“Users of our software and applications must agree to our privacy policy before using our services,” the spokesperson told Courthouse News Service. “It clearly mentions the kind of data transiting through our servers.”

The suit claims violation of federal wiretap law, intrusion on seclusion and unjust enrichment.

Lovense is a division of Hytto Ltd. The case is S.D. v. Hytto Ltd.

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