How can creators protect themselves in the AI era?
Identity protection has become a huge issue for creators, many of whom may be losing control of their names, images and likenesses in business disputes, brand deals and even divorce. (Image from Shutterstock)
Identity protection has become a huge issue for creators, many of whom may be losing control of their names, images and likenesses in business disputes, brand deals and even divorce, according to a Texas attorney who spoke Sunday at South by Southwest in Austin, Texas.
During her presentation, which was covered by Law.com, lawyer Michelle O’Neil noted that while a creator’s identity is their most valuable asset, it’s also now their greatest vulnerability amid the rise of artificial intelligence cloning and deepfakes.
She urged creators to take responsibility for protecting their identity because the law isn’t yet equipped to do it for them.
“Identity is not your content; it is your property and should be recognized as a fundamental right in the age of AI,” O’Neil said, according to Law.com.
O’Neil offered creators some advice, including that they should license, rather than sell, their likeness, Law.com reports. She also suggested that they create a legal entity before signing agreements and establish an archive that is secure and documents exactly when their content is created.
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