ABA Journal

Newest Issue - April 2017

April cover

Legal advertising blows past $1 billion and goes viral

Whether it inspires envy, parody, anger, litigation or teeth-clenched admiration, legal advertising is here to stay. Although the ad-buy rush is fueled by personal injury and mass tort lawyers, a report by Kantar Media found other lawyers and legal-service providers have contributed to the boom, ranking Avvo and LegalZoom among the top 10 biggest spenders on TV advertising in 2015.


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